Give generations a name, generalise and get them to blame one another. Divide and conquer. Meanwhile most of the world's problems can be put down to greed for profit that causes consumerism, marketing and consumption - for that we should blame those who are the best at it - the very few who have acquired most of the planet's wealth - those with the wealth to manipulate media outlets to distract us by making us generalise and blaming one another because of our age, or gender, or race, or appearance, or size.
Blame the rich.