The London Lions thing has abysmal optics, and does seem like building more slowly may have been more sustainable, but I think there is some nuance. From a basketball site praising the success of the Lions (whose players knew they would not be competing the following year so they went all out for it).
“Yet, the decision by 777 Partners – as painful as it is – has been made to put the team on a stronger footing over the long term as they look to build from the bottom up, not from the top down.
They have spent a lot of money, and spent it quick; the firm
went on record in December to say their total investment in British basketball between the Lions and the League is over £40 million.
Bringing in players of the calibre they have does not come cheap – one insider told Hoopsfix they believe their budget would have been in the top half of teams in the Euroleague, let alone the EuroCup.
All the while, ticket sales, which averaged in the very low hundreds, struggled until the showpiece final.
It highlights the delicate balance between achieving success and securing the financial and structural support necessary to sustain it.
As 777 Partners promises a future return to international competition, the sports community is left to wonder what could have been for a team that achieved the unthinkable.”