Blue_Arsed_Fly
Player Valuation: £950k
£35m net transfer spend in the last 5 years? Chemical Ali would've been proud of that one.
looks like it will give when the season ticket renewells come out ,i think there will be a further drop making it even harder for them, in turn that means one of the better players out and downward we go till they goSo basically, we need new owners...which looks like its never going to happen.So basically, we need the current board members to invest in the club...which looks like its never going to happen.So then, we need to increase our commercial revenue and get more people through those Goodison gates...which is not going to happen with the dour negative football we play.Something's got to give.
I don't know whether I should applaud Elstone for having the balls to put it in writing that the current board have failed totally to raise revenue in line with expenditure over the past few years (deduct the rise in tv money over the time period and you'll see what I mean) or to shake my head in disbelief that he's the gall to say that the current board gambled heavily with no external investment coming in and try to make it sound like a defence against incompetence.
Bottom line is that the gamble failed and the bill's come due. And even worse, they're expecting revenues to fall and they're going to turn round and blame those that have pointed out the current board is incompetent for that.
He's basically saying: "This is how we've failed to work as a business for the last 5 years, and this is the plan going forward for some more failure in years to come. But you are entitled to know all this and we hope you applaud our honesty for pointing this failure to perform out in such a detailed way".
When the CEO of a business starts selling failure as a positive then you know things are on its arse and ready to go downhill very fast.
HOWEVER, in the case of Everton due to the sheer scope of potential that INVESTMENT in infrastructure and new commercial revenues could unleash, that phrase is not justified.
That's a word which doesn't seem to get much coverage from Elstone isn't it? Investment. Still at least the board are aware of the issue...
"What’s clear going forward is that if we are to compete then we have to drive the revenue line forward rapidly. Our income is far far far under what itshould be, what it has to be, what it’s got to be. In short, we have to come to accept that performance off the pitch is the only sustainable way to drive performance on the pitchand by that I mean the performances of the directors in knocking even more doors down – taking even more blondes out to supper – in doing whatever is necessary in getting money into this Club. "
Course, that was in 2004. Some growth, eh?
Commercial Revenues are at least £20million per season less than they should be. Combined with a capacity increase and hospitality we could be making a profit every season. To further invest in infrastructure and increasing revenues.
That is where the current hole is.