That's a fair point.....though with the sort of prices being paid by Chelsea and Man City for players...there is still some money out there (£50m for Torres....honestly??).
I have to confess to not being the biggest David Moyes fan but, to his credit, he gave it a go yesterday. I was in favour of a 4-4-2 last night and things would have been different but for three unfortunate injuries that meant that we had to leave three players (Donovan, Straq and Saha) on the pitch who would usually only play an hour max. They faded in the second half and Bolton just put us under pressure and the defence (hindered by losing Jagielka) couldn't cope.
The problem is, as you rightly say, the Board. There's no real plan to generate turnover. A bit more expenditure in the last few years may have opened the door to regular european football and the millions that can generate in revenue. We have now missed the boat and will probably never crack the top four again. It's true that Goodison, romantic old ground that she is, has no executive facilities. However, how many exec boxes will be filled with us playing our current standard of football. Clubs like Chelsea filled their boxes because they portrayed an image of being a fancy, fashionable and affluent club....even before they actually won anything. The same can no longer be said for Everton.
A few years ago, we had an Asian player (Li Ti or something). He featured sporadically as a sub and then disappeared. In view of the standard of the team around him, we should have played him for 90 minutes every game and done our best to raise his profile at the club and sell some shirts in the far east. We just didn't exploit that market. You look at Man U....last night Park was hopeless but they still played him. I bet there are a fair few people in his homeland wearing red shirts. We need a marketing machine.