The Everton Board Thread

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Yeah, as I say - off the record but still part of the official comms strategy.

The club wanted to squirt something out that was vague and cast the fans in a bad light, so they used off the record channels.

That was the crime - that’s what deserves the vitriol, not the journalists who didn’t do much of anything wrong.

Outrage is understandable, but we shouldn’t lose focus: it was dark arts by the comms dept at EFC being weaponised against the fanbase.

Prentice needs to go, as the man in charge.
I agree with a lot of what you’re saying but I just thing they owe us some due diligence because it went around the world , if you facilitate that then do nothing to walk it back when you know you have to shoulder your share .
 

I agree with a lot of what you’re saying but I just thing they owe us some due diligence because it went around the world , if you facilitate that then do nothing to walk it back when you know you have to shoulder your share .
If it’s framed as “a source in the club said…” then I think that’s fine. Especially if it’s a trusted source that hasn’t fed them lies in the past.

Then it’s on the club if it’s BS.
 
Nothing against you of course, I’d rather listen to the obese couple next door shag than listen to that.

They knew what they were doing, arrogantly they didn’t expect such a backlash otherwise all involved would of reconsidered in the first place.
The obese couple got a backlash and should have reconsidered?
 

Here's 3 I've found in a couple of minutes.






First one doesn’t report as fact. It has quotes, which signifies its reporting a communiquè - which is included. “Understand,” also doesn’t imply fact, but unofficial communication.

Second one doesn’t actually say anything anyone rational would disagree with - but yes it’s problematic framing in the context of the narrative the club were pushing.

The third one is the bad headline that was corrected - click on it to see the ‘ - club source’ added in. Greg apologised for this one on behalf of The Athletic, quite rightly.
 
It's not good that O'Keefe is getting a hard time but he sounds very defensive in that podcast.
He hammered home the "Imagine if I didn't report it" line. No one was asking him not to report it.
Every one was asking him to report it properly.
Way too much time passed before the headline was corrected.
The clear story here is the clubs ham fisted and dangerous effort to control the narrative.
I don't think anyone thinks O'keefe is on the payroll of EFC but I think there's a clear case for him trying to keep the powers that be happy.
 
I don’t think you’re reading the subtlety there, either.

One a quote, one says “thought to be.”

Focus on the club. They put this out.
Not going to post a link to the rag but here is another. Just Google "Everton headlock" and look at the news articles.

Screenshot_20230120-175346.webp
 

Bad headline.

Look, I won’t disagree when I see it reported as fact as I say - so save yourself the effort, it’s Friday evening.

But I think a lot of crap is being thrown in the wrong direction. The PR team at the club are the villains here!
they are, but if journalists aren't called out for lazily parroting their info, nothing will change.
Ian Wright came closest to a sufficient apology, but even that should have been made on the BBC and not his own podcast thingy.
 

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