any key points to read without having to watch 33 mins worth.. sorry
He says:
- We spent the Lescott money and 5 mill extra in the transfer window and took on an extra 3 mill on the wage bill!
- The need for a new investment/owner to push on.
- We have a wage bill for a top ten team - but finish 5th.
- The model of recruitment is very much based on buying young cheap talent and developing - and aquiring a resale value to make a profit if we need to sell.
Kirkby
- Reckons we will fill the new ground to capacity, through pricing, marketing, better viewing positions, historical upturn in atendences when clubs move to a new ground.
- Will develop a transport system "when" the move is given a green light.
- Project cost 130 - Evertons cost is 78 mill to the project.
- Will be found through the sale of Goodison, Bellfeild, Sponsorship - naming rights etc.
- Kirkby could be put forward as a ground for the World Cup - unlikely that Liverpools will be firmed by December - could significantly improve Evertons ability to negotiate sponsorship.
- Naming rights: Met a global brand in Japan to discuss naming rights when the stadium was called in that scuppered a deal.
- Says that if the Capital sales of Goodison, Bellfeild, Sponsership etc dont meet expectation and the club have to take on significant debt then the move wont go ahead - he doesnt see this as a problem.
- Everton give up their landlord status in the move - become a tennent for 999 years.