Sylvain
Player Valuation: £1m
The sponsor makes that kit.
I do wish Umbro would standardise their logo, though. Some shirts have just the double diamonds, and some have 'umbro' written underneath. It's a nitpick, but it makes them seem like a slapdash company where not everyone got the branding memo.
That Umbro kit is from last season when Umbro were just using the diamonds, Lille have got Nike now (same template as us, naturally).
The 'umbro' underneath the badge is standard now but it is actually relatively recent design thingy. I think its part of a re-brand since they were sold by Nike.