All the EFC replica kits are close to selling out

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Sorry to go on, but I still can't bottom out this issue of the supposed 65% increase in sales -- how can they have had 65% more new kit available? This can only mean that production/supply level for the new kit must have been at least 65% higher than for the 13/14 kit. But if it was then let's hear it and then the heat is off for an explanation. Seems to me that what was being said was that DEMAND, something very different from SALES, was 65% higher. Now, how was such demand gauged? It's easy to compare sales levels, but demand is not all translated into anything concrete, it's very hard to actually measure.

So, what was the actual supply of new kit requested at various stages of the pre-season and actual season? What were the same figures for the previous season and for the couple of seasons before?

What we actually have here is a customer (EFC) with no leverage in determining supply levels, indeed a club which under contractual arrangements anyway has no financial interest in sales increasing and which has no big hitter heading its commercial department to demand that KB or Umbro or whoever actually gets its act together.

The Kitbag deal has been an outsourcing disgrace and this latest fiasco should be used to call it in earlier than its 2020(?) finish.
 

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