I Googled this lad, and he's a pretty big deal. Last year he was the WWE main Champion (the modern day Hulk Hogan/Bret Hart/Shawn Michaels?) and he closed Wrestlemania.
No doubt commercial opportunities there.
I mean, even us, GOT, have just targeted that video to American "soccer" fans who also 'like' WWE to bring more fans to the forum...
Over to you, Everton.