As much as my left leaning ideals would like this to be the case, and it often is, it’s not so straightforward. I deal with people everyday, who have no money to pay for food or gas and electric, yet are paying £300 a month for a motor on HP, that they will inevitably fall behind in payments on and have snatched back and then have another huge debt.
There’s a desire to have what everyone else has, to have status through commodities, without the budget to match.
Oh sure, I don't doubt that for an instant.
I think you're right, status is part of it, and aspiring towards a sense of dignity too. When bombarded with constant media and social cues reinforcing just how much is unattainable, it's precisely that which people take pride in claiming for themselves and their loved ones. It's not for nothing that per-capita spending on advertising tends to be higher in more-stratified societies.
This is a long-described phenomenon, actually, which Wonga et al have exacerbated and exploited but by no means created. From
The Road to Wigan Pier, for instance:
"Instead of raging against their destiny, they have made things tolerable by reducing their standards. But they don’t necessarily reduce their standards by cutting out luxuries, and concentrating on necessities; more often, it is the other way around…Hence, in a decade of unparalleled depression, the consumption of all cheap luxuries has increased."
I expect some will see this as attempting to absolve Wonga abusers of responsibility or blame, but it's really not that - just a stumbling attempt to explain. I'm in no position to judge, one way or the other.
That said, middle class types - who imagine that they, through scrupulous coupon-cutting and bulk-buying and meticulous nutritional-content-per-pence calculating, would be brilliant at being poor - often utterly fail to grasp that the real impact of poverty and inequality is psychological more than it is financial.
And this, as much as anything else, explains why overcoming generational deprivation often proves so challenging, despite even the best state care and attention.