bainesontoast
Player Valuation: £25m
http://www1.skysports.com/football/...g-xizhe-gains-50-million-tv-audience-in-china
I know we tried something similar with our Li Tie (and Li Weifeng) deals, but wow, £595,000 for that much exposure is incredibly shrewd business.
To put things into perspective, it cost around £200,000 to have a 30 second advert during the 2013 X-Factor final and the reach was only 9.75 million. Wolfsburg got a full press conference for what they paid.
Basically, its likely that Wolfsburg have made that money back (and more) already through hits on their newly launched Chinese site, Chinese merch sales, etc.
If he can play, well, that's just a bonus now.
I know we tried something similar with our Li Tie (and Li Weifeng) deals, but wow, £595,000 for that much exposure is incredibly shrewd business.
To put things into perspective, it cost around £200,000 to have a 30 second advert during the 2013 X-Factor final and the reach was only 9.75 million. Wolfsburg got a full press conference for what they paid.
Basically, its likely that Wolfsburg have made that money back (and more) already through hits on their newly launched Chinese site, Chinese merch sales, etc.
If he can play, well, that's just a bonus now.
