Who would you rather sign

[Kay20]

Yes. It's not just kits - though that will represent some $$$$.

1. Kit sales
2. Additional American fans, and we love to spend $$ on sports.
3. Additional exposure of Everton in the US when the USMNT plays. Tim + Landon on the same team = more mentions, more fans.
4. Access to Landon's sponsors, who were willing to help pay for him to come to Everton. Maybe we want to have exposure to, you know, Nike & Gatorade? Tim's sponsors will love the company, and his aren't too shabby either (All State & Gatorade).
5. Additional TV rights from ESPN and FSC - we will have more games televised in the US (aka not just when we play the top 4).

We should not be looking at this as a resale value deal, he is too old. What he is - a deal with the American market. It's a business deal.

For more detail see the Sir Landon of Donovan thread - its' been hashed over 100x in there.

Timely article about appealing to US fans - and yes, we are in it: http://espn.go.com/sports/soccer/news/_/id/6812391/football-fight-hearts-minds-fans-us-roger-bennett

5. Become America's team: Integrating U.S. talent into the squad

Global soccer's approach to conquer the Asian markets has been very straightforward. Signing Asia's finest players -- Park Ji-Sung at Manchester United, Lee Chung-Yong at Bolton and Ji Dong-Won at Sunderland -- has proven a tried and tested way to trigger a fan frenzy.

The lack of apparent depth in the U.S. game -- aside, of course, from goalkeepers, Clint Dempsey and Stuart Holden -- presents a challenge, but not a fatal one. "You only need to see what impact Landon Donovan's 10-game cameo had for Everton's profile in the United States to glimpse the possibility," Cohen said. "America tunes in."

You can easily envision possibilities. MLS teams could build on the type of commercial partnerships clubs like the Colorado Rapids have struck with Arsenal, and loan young American stars such as Omar Gonzalez, Andy Najar and Tim Ream to train in England during the MLS offseason. "The MLS may not like their young talent playing year round," said Cohen, "but they will love the statement such moves make, bringing some global exposure to the league, its talent and respective teams."

Any European club eventually signing Juan Agudelo, even just on loan, may find it hard to overpay. It would be buying American eyeballs as much as goals and assists.