Funnily enough, in the early 2000s is what a real example of the Club being well-meaning and innovative but hopelessly naive. It had a pretty decent platform in 2003-2004 or so and was meant to be a lot more easy-going than the likes of kipper and much more easy to use than ToffeeWeb. However it was basically unmoderated.
The club had to close it briefly in 2004 because of racist remarks (they even put an official message on the homepage - this was long before social media had really kicked off (Facebook was still by University email address and not all unis had access) So 8t largely went unreported.
Then a bloke called eddiela22 joined and virtually killed the site - PMs for straighteners, rickroll links to what was essentially paedo material - and the Club had also used it to "listen to the fans" , having invited only posters to an ex-player hosted workshop who were very very pro-Kenwright, which people saw through straight away.
Can't have that level of club oversight and hope to succeed and ultimately it died a death.
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