On the part of Shapps and Osborne yes, but the Twittersphere responses are extremely witty.
It has struck a nerve with the electorate because nobody has ever believed "We are all in this together". Deep down everyone knows it is "them and us" not "we" where the Tories are concerned..
Probably because they're cutting armed forces back and need to put a sweetener in there. I've not qualm over this one TBH. But on the flip side my pint has got 1p cheapergimmick policies ..cant stand them, same with workers in emergency services not having to pay inheritcance tax or whatever it was..WHY??