Wouldn't even think twice about the article from Everton standpoint, at least not in the manner it was originally received.
I do, however, find it increasingly fascinating to observe how ESPN folks choose to handle "soccer" strategically.
On one hand, there's the overriding growth/expansion requirement as w/ all big business. Considering their domestic dominance, this largely involves international markets. In a perfect world (for them at least), I have no doubt this would look something like our "big 3" sports (football, basketball, baseball) exported across the globe. With the US conveniently dominant across the board, of course, thereby creating a global monopoly of ridiculous proportions.
Realistically, however, I'm sure by now they realize such international growth will inevitably need to come in other areas. See: "soccer". Unfortunately this is by far the least attractive option for them, both for lack of commercial breaks as well as the fact that US does not rule the world.
So they're caught in a bit of a strange catch-22 inflection point strategically. They want to cash in on the global market which would point to soccer, the soccer market is clearly growing domestically, yet don't necessarily want to cannibalize/jeopardize their cash cows.
What to do?? Quite frankly, I'm not sure they know yet. But given their recent ventures into the UK broadcast world, they're obviously at the very least interesting in exploring a bit further before deciding.
Should be interesting to see how it plays out. I've got my 3rd eye on it no doubt.
