To b e honest, the article is pretty much a generalisation of the current circumstances surrounding Everton FC. Things that are 'common knowlege'.
To pick up on his point about Everton treading water and that Kenwright has effectively done a good job there with the financial papers looking relatively balanced - That is the whole problem, Kenwright has ONLY kept us treading water, that is not how to run a business, you have to make profit by buying, selling, promoting, expanding and negotiating in all areas. Kenwright is not shrewd enough and as such we are just about scraping by season in season out.
The answer lies here, we have to be a bit more aggressive and proactive in our approach. We should be further up the table and challenging the top four, why aren't we? Because of the 'sit back and play safe' approach, this has gone on since he took over 10 years ago, we could have been way up there now. And for the people who constantly slam these views and tell me and others that we are not in any problems because we finish 5th, 6th, 7th each season, then look at that statement and think to yourselves if Kenwright had maybe taken a few more punts here and there we could have been very very close in those seasons.
The manager is equipped, the roots and base of a team are there.....we just need shrewdness, aggression, determination and belief. Something will give, I firmly believe that a light will go on somewhere and this team will be on fire once again. Hold your heads up high blues and ride the journey, something will happen because it has to.