fatshark
Player Valuation: £1m
They'd be bliss mate. Check out the work of Hans Monderman and his shared space concept. Basically all road signs are removed and people are free to go as they please. Accidents are reduced because people have to think what they're doing and look out for fellow road users.
http://archive.wired.com/wired/archive/12.12/traffic.html
Probably based on the assumption that all humans are inherently good, and not inherently self-absorbed self-preserving self-obsessed b@stards. (i speak for myself of course)
I love these "out there" concepts and I'd love to see it work somewhere sometime. And it might just work in parts of genteel olde Europa. But relying on people thinking what they're doing and looking out for others while they drive? well I might just have to up and get me one of them monster trucks y'all.