I've become very sour on the whole "paying tribute" exercise in sport over the last few years. One factor being that sport is more about money than playing for the badge, so "heroes" move on in search of a better contract rather than trying to build something with their boyhood club or connect with the fans. Another factor is, in America at least, I see these ceremonies as more PR than actually bestowing deserved tribute on a player's accomplishments. Retiring numbers, which I hate, is done more so to sell tickets to a game, rather than being reserved for the best of the best. Finally, while some people may be more talented than others, success is less about legends and more to do with the thousands of people associated with the club, all pulling in the same direction. Why is one person more deserving than another? At the end of the day, I respect the successes achieved by Sir Phillip Carter and Howard Kendall. But Everton FC will continue to move forward long after our time on Earth has concluded, and, if I was running Everton, I would rather honor these legends by serving the club with the same drive and successful qualities they did, rather than attached their name to one side of a football ground.