davek
Player Valuation: £150m
Well, shorn of all that talk of who's not scoring and who can play where, it's a systemic crisis we face as far as I'm concerned. Uncertainty reigns on and off the pitch at Everton and these are some of the important questions relating to the future direction of the club as I see it. These questions fall into two categories and at times necessarily cross paths.
Category One: the day-to-day running of the club
Category Two: the mid-to-long term future of the organisation
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Category One: the day-to-day running of the club
- Why has instability been allowed to emerge with regard to players and their contract negotiations? Although this is a problem for all clubs, at Everton there appears to be an epidemic of players in (or placed in) a position where they are running down their contracts. If this has its roots in a hard line policy of driving down wage bills then perhaps that particular game is not worth the candle as players walk out of the club without EFC receiving a transfer fee?
- Why has the manager had to resort to a sell to buy policy in the last few transfer windows, and appears to be faced with this task again presently? The suspicion is that a poorly run organisation is hamstringing the manager. Over and above the £44M paid on wages we have ‘operating costs’ accounting for another chunk of £21M out of the £80M turnover – this includes, for example, the leasing out of the Finch Farm complex that was once owned by the club.
- More topically, why is it that in the wake of the new sponsorship improvement deal with Chang, and the news of the allowed sale of the Bellefield complex, the manager is still faced this month with having to look to a loan deal to improve the attacking prowess of the first team?
- Much has been made of the new annexe to be built within the Park End footprint. What are the details of the contract with Sodexo; what in tangible terms will this mean for an improvement of revenue and how much of this extra revenue per annum find its way into the manager’s transfer budget?
Category Two: the mid-to-long term future of the organisation
- Is the club for sale or are the present board of directors seeking investment and to retain their shares and involvement in the club.
- Will the present board of directors consider a dilution of their share ownership by sanctioning a share issue and underwriting that?
- Given that the club’s board of directors are wealthy individuals, do any of the men on the board have any plans to invest their money in the club with regard to player acquisition – in particular, does Robert Green – who let it be known via a spokesman prior to the outcome of the Destination Kirkby scheme that he would not invest in the club until that scheme was decided on – have any intention of using his and his families vast personal wealth to improve the situation of the club?
- Has the club hired, formally, a person or group of people to unearth buyers/investors?
- On the stadium issue: where, now, do we stand on this? In a recent interview with Mike Durkin (MBE) on the bluekipper website Robert Elstone stated that a possible way forward would be a shared stadium with Liverpool on the strength of a successful England 2018 World Cup bid. That, obviously, is now a non-starter. Given that the CEO has stated time and again that the most realistic way forward for the club is via a facility-led plan of action – and that, though the city council are responsive now to the club in terms of site location, the question of the club’s finances rules all of their suggestions out – what, in the near future, is the objective on the stadium question? Does the CEO’s stated view that it remains on the back burner mean that the club are condemned to a survival strategy only?
- Finally, what is the plan for Everton? Both the Chief Executive Officer and Bill Kenwright have remained silent of late about what the club’s immediate and long term objectives are. It’s been a long time since we had a statement from the club about where the organisation is going, what its objectives are and how we can attain them. The supporters of the club are in need of clear and focussed leadership – never more so than at this time when, seemingly, the club on and off the field is rudderless and drifting aimlessly. When can we expect to hear from the men in control and when will they produce a clear plan of action that can move the organisation in the right direction with obtainable short term goals and realistic long term objectives?
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