Was not aware goodison is not sold out every week. Could an international membership be sold, where you get a monthly publication from the club, discounts on merchandise, and perhaps an allotment of the unsold tickets could be discounted and assigned to international supporters who have dreamt of visiting goodison. Replica shirt to wear in your overseas home country to promote everton.
Maybe the club could organise a package for international visitors, one game a season where hotel, tours of the ground, finch farm, pre-game beverages at a local everton pub (for the real game day experience) is all offered in a package price.
These sorts of initiatives would certainly help to increase the international profile of everton. Even our foreign players could have photos with fans from their country, Cahill with Aussies etc.
Just some ideas for people to throw around.