Player Valuation: £70m
I think sum were hoping for 500m off USM for naming rights!Think the £20m pa Naming Rights might be a touch ambitious. Even Spurs are targeting that as the top end of expectations for their new stadium and that will also be pretty much home to an NFL team.
Looking at this - http://stadiumdb.com/news/2018/02/england_how_much_are_premier_league_naming_rights_worth
I reckon double the Goodison value but not much more than that. £5m pa would be my guesstimate.