New Everton Stadium - Hill Dickinson Stadium

[W84 Dum Freeze]

??what's happening to the wireless??

All transmitters are being shut down in the coming years.

 

[davek]

I will admit to being a little underwhelmed too at first glance. The kid in me didn't like the word Dick either. Exposure, yeah a world household name would have had more impact for sure.
As for needing cash, we have no idea what was on the table from others. This may have been the best deal. Remember, all sponsorship deals have a top line figure if all targets are met. The reality is somewhat different. Only the absolute elite clubs can get the big big deals as they will always end up going far in the Champions League etc. The rest of us have performance clauses that reflect our current standing.
Would you rather have taken less money (whatever than number actually is) to have a household name for image sake or gone with the best (if it indeed was) on paper financial deal?

That's a tough call to make. Shouldn't come to that choice though if you have savvy negotiators with great contacts in the corporate world. We obviously dont.

On a related matter: I think it's clear now that the sponsor's name/logo is being used WAY too much on the stadium.

It's all over the exterior of the stadium on all sides and the roof.

That's a source of great embarrassment, no matter who the sponsor is.

Less is more should have been the policy. And, apart from the badges, Everton's identity is swamped by some local firm called Hill Dickinson.

Unreal.

 

[Rita_Poon]

That's a tough call to make. Shouldn't come to that choice though if you have savvy negotiators with great contacts in the corporate world. We obviously dont.

On a related matter: I think it's clear now that the sponsor's name/logo is being used WAY too much on the stadium.

It's all over the exterior of the stadium on all sides and the roof.

That's a source of great embarrassment, no matter who the sponsor is.

RAC?

 

[Stephen Gibson]

That's a tough call to make. Shouldn't come to that choice though if you have savvy negotiators with great contacts in the corporate world. We obviously dont.

On a related matter: I think it's clear now that the sponsor's name/logo is being used WAY too much on the stadium.

It's all over the exterior of the stadium on all sides and the roof.

That's a source of great embarrassment, no matter who the sponsor is.

Less is more should have been the policy. And apart from the badges Everton's identity is swamped by some local form called Hill Dickinson.

Unreal.

I wouldn't say great embarrassment but it's certainly not an easy pill to swallow considering the lack of Everton branding so far. Hopefully this changes for the better.

 

[wandyr79]

We needed to get cash + exposure from a sponsorship deal. We got cash...and really the 'details' on that look far fetched.

I think the vast majority of people were disappointed (and remain so) about the deal the club struck.

I am not sure that sponsorship deals are necessarily designed to be mutually beneficial other than one party gets money and the other get exposure. It is basically a form of advertising and we are the billboard.

 

[Davideeyore]

. It is basically a form of advertising and we are the billboard.

Bill board no more.

 

[toffeeblue9]

That's a tough call to make. Shouldn't come to that choice though if you have savvy negotiators with great contacts in the corporate world. We obviously dont.

On a related matter: I think it's clear now that the sponsor's name/logo is being used WAY too much on the stadium.

It's all over the exterior of the stadium on all sides and the roof.

That's a source of great embarrassment, no matter who the sponsor is.

Less is more should have been the policy. And, apart from the badges, Everton's identity is swamped by some local firm called Hill Dickinson.

Unreal.

Dave, I'm not entirely sure what you thought was going to happen here. We wanted the best deal we could get and as a result whoever is paying is going to want the most brand-recognition they can get for their money.

And it's not like this is a new thing

 

[davek]

I am not sure that sponsorship deals are necessarily designed to be mutually beneficial other than one party gets money and the other get exposure. It is basically a form of advertising and we are the billboard.

Nah, I think there's more to it than that.

Sponsorship has to be appropriate in terms of the nature of the business your partner is and in terms of brand recognition.

 

[davek]

Dave, I'm not entirely sure what you thought was going to happen here. We wanted the best deal we could get and as a result whoever is paying is going to want the most brand-recognition they can get for their money.

And it's not like this is a new thing

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Well, unless those logos are festooned all over the other sides and top of those stadiums that's not a like for like comparison with us.

Makes my blood boil: some no mark local legal outfit having it's name all over a £700M-£800M stadium - the home of Everton Football Club - and we get a few badges in each corner.

The tail's wagging the dog here.

 

[blulouie]

Well, unless those logos are festooned all over the other sides and top of those stadiums that's not a like for like comparison with us.

Makes my blood boil: some no mark local legal outfit having it's name all over a £700M-£800M stadium - the home of Everton Football Club - and we get a few badges in each corner.

The tail's wagging the dog here.

"He who pays the piper calls the tune".

It's a huge deal so they will want as much exposure as they can get.

Personally I would have liked to have seen on the signage The Hill Dickinson Stadium coupled with The Home of Everton FC.
But I'm not the one paying.

 

[Saint Domingo]

We needed to get cash + exposure from a sponsorship deal. We got cash...and really the 'details' on that look far fetched.

I think the vast majority of people were disappointed (and remain so) about the deal the club struck.

You know it hasn’t worked when no one is calling it by the new name.

The Emirates, the Etihad, the Reebok. It was instantaneous and stuck.

Majority of Everton fans are still calling it Bramley Moore and I’ve even seen a few media outlets still referencing it as that. Hill Dickinson stadium isn’t getting any traction yet.

 

[mrsnugfit]

You know it hasn’t worked when no one is calling it by the new name.

The Emirates, the Etihad, the Reebok. It was instantaneous and stuck.

Majority of Everton fans are still calling it Bramley Moore and I’ve even seen a few media outlets still referencing it as that. Hill Dickinson stadium isn’t getting any traction yet.

It doesn't matter what we call it. Sky, TNT, BBC, ITV, International broadcasters, Radio stations will be saying the likes of 'And now over to the Hill Dickinson...' and 'our next live game will be at the Hill Dickinson, Everton vs..". In fact if any broadcaster/newspaper referred to it as anything else you can be sure the club will be on the blower to them to remind them of the name and make sure they refer to it by it's proper name in future. Imagine if Sky suddenly started referring to the Emirates as the Arsenal Stadium, Arsenal will put a stop to it to protect their stadium sponsor, in fact it is probably written into the broadcasting contracts.

 

[brieverton]

I don't really mind who got the naming rights (within limits) and they went with the highest offer.

It was clear there was going to be a limited market for it, and we are not as attractive a proposition as some think.

Yet they say they got one of the biggest deals. Perhaps thats so if all the conditions are met.

I think there is a lot of merit if we just went with "Everton Stadium" but that argument holds no water with us being a commercial laggard for the entirety of the Premier League.

Hill Dickinson are certainly getting their money's worth. What I'd like to see more of, is blue.

 

[BackRow PE6]

We needed to get cash + exposure from a sponsorship deal. We got cash...and really the 'details' on that look far fetched.

I think the vast majority of people were disappointed (and remain so) about the deal the club struck.

I like the deal. Prefer being sponsored by a reputable local firm with roots in the city’s maritime history. Preferable to some vacuous global corporate. I even like the name.

As for exposure, the stadium doesn’t disappear because you don’t like the name. People dont search for anything football related via a list of FTSE / NASDAQ companies

 

[Seathestars]

Ask any of the stewards who was in last week

We should ask your mate the electrician who told you in May that they had to start everything again because it wasn't wired properly.
OK blue, give us some more bad news like the rest of your posts.
What a stadium, what a history Everton have got.