New Everton Stadium - Hill Dickinson Stadium

[W84 Dum Freeze]

??what's happening to the wireless??

All transmitters are being shut down in the coming years.

 

[davek]

I will admit to being a little underwhelmed too at first glance. The kid in me didn't like the word Dick either. Exposure, yeah a world household name would have had more impact for sure.
As for needing cash, we have no idea what was on the table from others. This may have been the best deal. Remember, all sponsorship deals have a top line figure if all targets are met. The reality is somewhat different. Only the absolute elite clubs can get the big big deals as they will always end up going far in the Champions League etc. The rest of us have performance clauses that reflect our current standing.
Would you rather have taken less money (whatever than number actually is) to have a household name for image sake or gone with the best (if it indeed was) on paper financial deal?

That's a tough call to make. Shouldn't come to that choice though if you have savvy negotiators with great contacts in the corporate world. We obviously dont.

On a related matter: I think it's clear now that the sponsor's name/logo is being used WAY too much on the stadium.

It's all over the exterior of the stadium on all sides and the roof.

That's a source of great embarrassment, no matter who the sponsor is.

Less is more should have been the policy. And, apart from the badges, Everton's identity is swamped by some local firm called Hill Dickinson.

Unreal.

 

[Rita_Poon]

That's a tough call to make. Shouldn't come to that choice though if you have savvy negotiators with great contacts in the corporate world. We obviously dont.

On a related matter: I think it's clear now that the sponsor's name/logo is being used WAY too much on the stadium.

It's all over the exterior of the stadium on all sides and the roof.

That's a source of great embarrassment, no matter who the sponsor is.

RAC?

 

[Stephen Gibson]

That's a tough call to make. Shouldn't come to that choice though if you have savvy negotiators with great contacts in the corporate world. We obviously dont.

On a related matter: I think it's clear now that the sponsor's name/logo is being used WAY too much on the stadium.

It's all over the exterior of the stadium on all sides and the roof.

That's a source of great embarrassment, no matter who the sponsor is.

Less is more should have been the policy. And apart from the badges Everton's identity is swamped by some local form called Hill Dickinson.

Unreal.

I wouldn't say great embarrassment but it's certainly not an easy pill to swallow considering the lack of Everton branding so far. Hopefully this changes for the better.