Martin Alvito
Player Valuation: £50m
This is because action by the Premier League is ex post. They can't do anything until you either lose a fortune that the owner is unwilling to back, or lose a huge fortune (105 million pounds over three years).A newly promoted team is allowed to spend 100 gazillion quid per window
If you think the payoff is high enough (not a bad bet for Forest since Bournemouth and Fulham look nailed on to go back down), you can spend a lot chasing retention of the TV money. The risk is getting exiled down to League One or League Two if the buys fail spectacularly, because if you get relegated then you end up in fiscal handcuffs on parachute payments in the Championship.