I presume we steer clear to all references to Toffees when marketing the club in S Korea...
http://www.theguardian.com/football/2014/jun/30/world-cup-2014-south-korea-toffee
As unsavoury post-World Cup welcomes go it may not have been up there with Italy’s tomato-pelting in 1966 or Hungary’s lengthy hideout in Tata in 1954 to avoid riots in the streets of Budapest, but South Korea had an ignominious welcoming party to greet them at Incheon airport on Monday.
The South Korean squad, who picked up a solitary point from their three games in Brazil, had toffees thrown at them as they lined up for photographs – “go eat a toffee” being an insult in Korea along the lines of “get lost” or “screw you”.
