Lessons from Lerner: Relevant to Everton

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  • Yes

    Votes: 17 29.8%
  • No

    Votes: 40 70.2%

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bizzaro

LOVE GOT JUST THE WAY IT IS #ALWNV
Everyone knows my publicised chastisement of Aston Villa. We won’t go over old ground. They are relegated. Rightly. Its been a long time coming. They spent a fortune only in the short term without any thought for the long term. Their fans at the time were talking down to Everton consistently. It was like a red rag to bull for me.

Villa are relegated. Its all Randy Lerner’s fault.

I’m someone who avidly follows Everton. I follow our rivals closely as I want to see Everton win stuff. Pots. Lots of them.

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Mr Moshiri took over Everton in 2016. To all intents and purposes. I avidly read my good friend @The Esk 's hompage articles on the subject. Summer 2016 is as stated one of the biggest in the recent history of the club. Time for a clear out and time for some new beginnings.

Today, Aston Villa were purchased by a Chinese businessman: Tony Xia £60 million.
See the BBC Sport website story for the full details.
http://www.bbc.co.uk/sport/football/36327300

Obviously Moshiri could have purchased that club for a smaller amount than Everton. He didn’t. Why? Because the fundamentals at Everton are stronger as is the investment opportunity.

Now for the important bit:

Randy Lerner commented as indicated by BBC Sport:-

Lerner published a farewell letter on the club's website in which he highlighted the number of young players that came through during his tenure.

'The 54-year-old, who said he had an "affection for reading history", listed restoring the Jacobean Holte Hotel at Villa Park and adding a mosaic at the Holte End among his achievements at the club.
He added: "I can offer no counter argument other than to say I would do the same all over."
In what he said would be his final message to fans, Lerner stressed his aim had always been to strengthen the club's infrastructure as well as the squad, but said he had found it difficult to commit time and effort in the past five years.'


I would argue most of that is absolute nonsense. None of the money was spent on money making infrastructure. Most of it was spent on players, staff and wages.

The most outrageous thing and the lesson for Everton:

He claimed he ‘found it difficult to commit time and effort’ to the club.


@The Esk has clearly stated the importance of having the commercial management of Everton Football Club improved with new blood. Of quality that means that Mr Moshiri’s interests and OUR interests are being maintained.

The lesson from Lerner is that as well as competent football management – candidates. We also need competent commercial management into the club this summer.

No excuses. We need an eye on the long term not just the short term. We also need to ensure that the genuine financial backer of the club – Moshiri has all the needed people into the club that will increase revenue. Increase the quality of the infrastructure and its capacity.

The old guard need to move aside and let Moshiri make the appointments he wants to make. Being the experienced businessman and football investor that he is. I continue to look out for commentary from Esk. As should we all.

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.....I think it's important to analyse others failings and learn lessons. I'm sure that's what successful businessmen do as much of what goes on is generic. Saying that, I'm confident we have the right man at the helm who will do things right.
 

We cant learn anything from Villa or Lerner.

Everton arent we?

If we want to win pots. Trophies. We need to ensure that we fundamentally arrange ourselves away from failed business models.

Villa are the most spectacular implosion of recent years. Which given the amount of money spent is absolutely why we need to avoid the same mistakes.


I want trophies at Everton.
 

You cite Aston Villa but surely the best example of a club trying to regain past glory is Leeds United. They squandered all their money plus future income on the belief that European football would pay for all.
There are lessons for everyone from clubs who make mistakes, this applies to every club not just Everton.
 
Just teasing tiger.

Imagine having an Everton owner saying they found it 'difficult to find the time and effort' in the club?

Without having someone actually running the club. Competent commercial management.


What I'm doing is echoing what Esk has said already. However, using an illustration of a club who did the opposite. Incompetent and uninterested. A club recently relegated.
 

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