Just what are we getting out of our relationship with the Hill Dickinson company?

[If You Know Your History]

We (Everton FC) have built a magnificent new stadium on the Liverpool waterfront, with stunning views of one of the most iconic buildings in the nation - the Royal Liver Building. It cost us in the region of £800million to build. It is a privilege to view it from the road, let alone see Everton win there in front of 50,000 singing Blues. There have been some teething problems and debate has raged over the capacity, but ultimately it is a truly world-class stadium. Handsome, too, what with the brickwork that is in keeping with the surrounding historical buildings. I also love that the Grade II listed perimeter wall has been restored. This stadium has the opportunity to put us as a club back on the map, particularly when we host the Euros in just over 2 years' time.

However, when my son's clients from overseas come to visit Liverpool and see our magnificent new home from outside, all they see are the words Hill Dickinson. We paid £800million to build it, so how much are they paying us to essentially take ownership of the branding of our new home? I think the word Everton only features in tiny letters on the small Everton crests. These can hardly be seen from the road or the river, but the words Hill Dickinson can be. I've heard that they only pay us around £10million per annum, but that can't be correct?

I make this post not to cause mischief, but to ask a genuine question. If they are literally paying for the stadium over the course of a decade, then fair enough. But £10million seems like relative pocket change.

 

[Huyton Layne]

We (Everton FC) have built a magnificent new stadium on the Liverpool waterfront, with stunning views of one of the most iconic buildings in the nation - the Royal Liver Building. It cost us in the region of £800million to build. It is a privilege to view it from the road, let alone see Everton win there in front of 50,000 singing Blues. There have been some teething problems and debate has raged over the capacity, but ultimately it is a truly world-class stadium. Handsome, too, what with the brickwork that is in keeping with the surrounding historical buildings. I also love that the Grade II listed perimeter wall has been restored. This stadium has the opportunity to put us as a club back on the map, particularly when we host the Euros in just over 2 years' time.

However, when my son's clients from overseas come to visit Liverpool and see our magnificent new home from outside, all they see are the words Hill Dickinson. We paid £800million to build it, so how much are they paying us to essentially take ownership of the branding of our new home? I think the word Everton only features in tiny letters on the small Everton crests. These can hardly be seen from the road or the river, but the words Hill Dickinson can be. I've heard that they only pay us around £10million per annum, but that can't be correct?

I make this post not to cause mischief, but to ask a genuine question. If they are literally paying for the stadium over the course of a decade, then fair enough. But £10million seems like relative pocket change.

With ya mate. They're not a major company. They're not able to boost our name more than we can. They throw us money and take prestige and awareness of our club away. Like it's their stadium and we play there.
If it's as little as 10 million a season, then it needs knocking on the head.
Everton Stadium, Goodison Dock Stadium, Merseyside Stadium. Bin Bramley Moore's name as well, the filthy fat slave trader.

 

[RomanReigns]

It’s 10 mil a season for 10 years, one of the biggest naming rights deals in the world

The Inside Story of Everton’s Hill Dickinson Stadium Naming Rights Deal

Everton partners with Elevate to land Hill Dickinson Stadium deal—one of the Premier League’s rare naming rights wins.

www.oneelevate.com

When you go to see Bayern Munich what do you see? All you see is Allianz Arena on the outside of the stadium that is it. There isn’t even a Bayern badge on the outside of the stadium or the words Bayern Munich anywhere on the outside.

 

[kithnou]

Word is that it is actually around £6million per season, with the possibility of rising to £10million based on incentives. The Friedkins dropped the ball on this one for me.

And I as well am unimpresed by the lack of Evertonisation of BM.

 

[Bluebonic]

I dont think its that unusual mate. I’m genuinely not worried about how big the sponsors name is, that name will change eventually, anyone in football knows who plays there now, outside of football who cares?

 

[voodoobloo]

Word is that it is actually around £6million per season, with the possibility of rising to £10million based on incentives. The Friedkins dropped the ball on this one for me.

And I as well am unimpresed by the lack of Evertonisation of BM.

Whether we agree or disagree with it, the lack of Everton branding is to allow us to obtain other uses for the stadium like the euros and World Cup.

 

[Bluerover]

The hoarding during the Euros at the halfway will clearly have the Everton Stadium. That will have much more impact worldwide than HD being on the outside.

 

[twoblue]

These stadiums are quickly becoming multifunctional event locations.
Football clubs are just the biggest users at 20-30 times a year

 

[Shibbywiggles]

By all accounts at the time the deal of ten million a year was one of the biggest in football, I think it was called out as top ten in the world, maybe number eight or something, which given our recent performances and lack of European football was very good work, even if there are no additional exposure perks.

Ultimately if we do the right things on the pitch like getting convincing wins at old Trafford in bizarre circumstances and winning three in the last four, we’ll get all the media attention we need!

 

[Dddddd]

We (Everton FC) have built a magnificent new stadium on the Liverpool waterfront, with stunning views of one of the most iconic buildings in the nation - the Royal Liver Building. It cost us in the region of £800million to build. It is a privilege to view it from the road, let alone see Everton win there in front of 50,000 singing Blues. There have been some teething problems and debate has raged over the capacity, but ultimately it is a truly world-class stadium. Handsome, too, what with the brickwork that is in keeping with the surrounding historical buildings. I also love that the Grade II listed perimeter wall has been restored. This stadium has the opportunity to put us as a club back on the map, particularly when we host the Euros in just over 2 years' time.

However, when my son's clients from overseas come to visit Liverpool and see our magnificent new home from outside, all they see are the words Hill Dickinson. We paid £800million to build it, so how much are they paying us to essentially take ownership of the branding of our new home? I think the word Everton only features in tiny letters on the small Everton crests. These can hardly be seen from the road or the river, but the words Hill Dickinson can be. I've heard that they only pay us around £10million per annum, but that can't be correct?

I make this post not to cause mischief, but to ask a genuine question. If they are literally paying for the stadium over the course of a decade, then fair enough. But £10million seems like relative pocket change.

It should say Everton FC, Hill Dick Stadium or Hill Dick Stadium, home of Everton FC on it

I got the ferry the other month and you really wouldn’t know it was anything to do with Everton