How not to run a football club...

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pedro789

Player Valuation: £8m
...in 10 easy steps.

When you finally get new investment, don’t take the opportunity for radical change. Keep the nice guy chairman who wants to be everyone’s mate and has presided over the longest trophy less period in the club’s history.

Don’t change how the club operates, run it like it’s always been run - by a small cabal of Blues who see it more as a benevolent pastime.

Make sure the guy bankrolling the investment doesn’t have a single day’s experience of running a football club or any sports business, but picks the managers anyway.

Don’t employ managers based on their track records, however underwhelming or even disastrous, do it based hunches or blind faith.

Don’t introduce any kind of blueprint for how the club should be run or style/identity for how the team should play.

While your rivals appoint proven business leaders, choose a chief executive without any corporate or business experience with a background in higher education.

Make sure all the coaches are ex-players. These don't need to be successful ex-players, in fact they can be players who refused to play for the club and bad-mouthed them publicly, because we’re nice like that.

Buy players who are spineless without any leadership qualities.

Make sure your captains and senior players are soft and happy to be pushed around by other teams, when an opponent breaks one of your teammate's legs with a career threatening injury, make sure you console him straight after the game.

When terrible refereeing decisions consistently go against you, don’t kick up a fuss. Be submissive and accept them without question.

Rinse and repeat.
 

My thoughts exactly - though there is also Point 11 - the appointment of a Director Of Football (in fact two of them) who fail in applying any new direction whatsoever.
 
...in 10 easy steps.

When you finally get new investment, don’t take the opportunity for radical change. Keep the nice guy chairman who wants to be everyone’s mate and has presided over the longest trophy less period in the club’s history.

Don’t change how the club operates, run it like it’s always been run - by a small cabal of Blues who see it more as a benevolent pastime.

Make sure the guy bankrolling the investment doesn’t have a single day’s experience of running a football club or any sports business, but picks the managers anyway.

Don’t employ managers based on their track records, however underwhelming or even disastrous, do it based hunches or blind faith.

Don’t introduce any kind of blueprint for how the club should be run or style/identity for how the team should play.

While your rivals appoint proven business leaders, choose a chief executive without any corporate or business experience with a background in higher education.

Make sure all the coaches are ex-players. These don't need to be successful ex-players, in fact they can be players who refused to play for the club and bad-mouthed them publicly, because we’re nice like that.

Buy players who are spineless without any leadership qualities.

Make sure your captains and senior players are soft and happy to be pushed around by other teams, when an opponent breaks one of your teammate's legs with a career threatening injury, make sure you console him straight after the game.

When terrible refereeing decisions consistently go against you, don’t kick up a fuss. Be submissive and accept them without question.

Rinse and repeat.


That VAR decision yesterday (Martin Atkinson is the VAR! wow)
Coaches must be blues
No risk
No competitive strategy
No commercial strategy
Plucky little unambitious blues

Agree with you

Also this is what I wrote elsewhere what do you think? Related to what you say but less concise

I hate criticising our club, but when it's so clear that the root cause seems to be the board and executive, the club culture and, probably, some of the key staff behind the scenes, I think that we must ask for the owners and board to take responsibility and immediate action. There are a few ideas that back this up:

1) We have historically not made the most of commercial opportunities. I've posted about this before, but in the PL era we had to recognise that it was a commericial game and we had some great 'assets' : our plucky, small club attitude, the unique story and 'authentic' feel of our club - with local players and a 'punching above our weight story' and also most importantly, the great players - Arteta, Cahill, TIm Howard and Pienaar - who could have helped us gain a much bigger global audience. I know Howard is not a 'great' but he was consistently good mostly, and is a US football icon. He was at Everton when he was a star at the World Cup and a celebrity meeting Obama etc. Why did we not take advantage of that popularity then? I know we had to wait for him to retire to make him an ambassador, but were their EFC shirts sold in the US? DId he give Obama an Everton shirt? Same goes for Pienaar and Cahill - very late to take advantage of Australian and African fans. I don't know how we might have capitalised on Arteta, but you get the idea - we need new fans and a bigger international profile. We also needed better shirt sales etc - basically all PL clubs get benefits nowadays, even if you're not in the top 6. I just heard Bournemouth's chairman the other day talking about how great Eddie Howe is for the club because there's name and shirt recognition all over the world now, just because they're still here, in the league!

2) Talksport is a guilty pleasure. Hate Big Sam, Alan Brazil and Jim White in particular but can't stop. Anyway, a really insightful interview with the CEO of Brighton who talked about how they had just signed up Graham Potter until 2025. Why? They had a plan with Chris Hughton, they liked how he contributed and improved the club (he praised him even today - good management to do that) but after seeing Graham Potter and his team work they wanted to reward him and have continuity in the club, while also protecting his contract if a bigger club tries to lure him away. He talked of the club's culture and ambition and that he wanted Potter to fit in to that, and now that they were a great fit for each other, they wanted to work together to grow and improve. It was a clear plan, with a Technical Director overseeing a strategy, and a clear idea about the footballing style, confidence in their staff and an understanding of their position - they want to remain a PL club and try and be regular in the top 10. I wish that we had such a clear communication style from DBB or Marcel Brands. I am worried MB is talented and potentially great for us but not able to work with the board and coaching staff we have. Who is in charge really of this 'footballing culture' and philosophy. By the way, I think we missed out by not getting Graham Potter here.

3) The recent Guardian article is quite insightful. What do we want? What is our plan?

Extract from: https://www.theguardian.com/football/blog/2019/dec/01/leicester-city-everton-premier-league
There is something deeply disconcerting about Everton. They are like some creature of myth, shapeshifting, ethereal, beyond the grasp of mortal perception. Every time you think you have worked them out, every time you think you know what they are and reach out towards them, they slip away. They are a team of the mist, intangible.

In short, it must be true now because since 2013 we haven't been able to grow consistently - apart from the lucky blend of Moyes and Martinez tactics in 2014 - we have to change things from the top:

Footballing philosophy and plan - Marcel Brands in charge
Business operation - DBB but with more ambitious marketing, communications and business leaders with her
Moshiri and Kenwright should only be there as a sounding board and to rubber stamp decisions, and most importanlty, bring in money, contacts and attention to the club - that's how boards are supposed to work, not by taking decisions and influencing football.

We need to better in our public communications, in our company culture, in employing the right people from bottom up, and combine both commercial sense in the new Amazon Prime digital world of the premier league, but still use our authentic, little plucky Everton identity as a selling point. It's not that complicated, it just needs a common strategy.

OK i can concentrate on my day job now. Thanks for reading.
 
My thoughts exactly - though there is also Point 11 - the appointment of a Director Of Football (in fact two of them) who fail in applying any new direction whatsoever.
Brands is DoF,
But if Bill is picking the manager it should be a resignation job...you don't keep a dog then bark yourself
Shame on all three if this is the case.
Shame on Moshiri for letting Bill do it
Shame on Bill for doing it
Shame on Brands for (without prejudice, allegedly, if true, etc) just taking the money and being Bills poodle.

10am been and gone - no statement

I'm not asking for state secrets - a generic...we are actively pursuing a number of options and hope to announce our decision soon

Not that there's a lot we can do, but Shame on us for letting them.
What can I do here in Brisbane.
Tap a keyboard, I buy the odd shirt for the grandkids, but they're not really arsed. The main sporty one is into AFL because all his mates are.

Its up to the locals to try to put pressure on.
 

When the club thinks the best possible CEO for the job is a local headteacher who ended up running the club charity then that sums up our level of competence and ambition.

"She'll do"
 
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