Starlizard's primary focus is on the betting side of his interests, helping set odds, and that's where the data collection started. Jamestown is football.Starlizard is the parent company, ie the data gatherer, the information consumer, they have something like 100 people sat in an office watching every professional match in every professional league in every country every week gathering information. Jamestown is a sub company that primarily focuses in all aspects of recruitment (staff and players) in football and cricket.
Apart from the start of the season, around Christmas and late on, said companies say they can predict the outcome of a match 80-85% of the time...
... based purely on the data set. The work goes on here in the UK, fed to Jersey and Guernsey and used to lay bets, with their freer tax rules.
It's really interesting when you speak to people involved in Bloom's empire.