Football Brands

[Kay20]

Interesting article from Roger Bennett (an Evertonian) at ESPN on the different brands in the EPL, and what they mean in Britain vs. the US. This is by no means a scientific study, but check out the difference an American makes in his point #6 for brand association.

Will post when he does Everton, but if you follow his links you can get a sneak peek, and submit your own entries.

6. Buy American, and you will never be forgotten

From an American perspective, Everton's Tim Howard and super-loanee Landon Donovan loom large but the memory of Joe-Max Moore, who played 50 games for the club in the dark ages of the late 1990s, still lingers. The same goes for Fulham were the terms "Fulhamerica," "Brian McBride" and "Miss Dempsey" were extremely prominent.

http://espnfc.com/blog/_/name/relegationzone/id/1365?cc=5901

 

[SerenityNigh]

It's not an entirely complementary article, although to be fair when tools walk around in Chelsea blue stating their support stems from

An unrivaled history of success

Because they are 'The good guys!'

Stylish football?

It's hard to come to many other conclusions.

 

[davek]

"deluded," "past," "victims," "self-obsessed," "arrogance" and "living in the past" all featured heavily as Liverpool staked out the status of receiving the most negative responses that were not knee-jerk insults.

....even the Yanks have heard.