Joe Lathan, director of broadband at Virgin Media says: "As part of a review of our services, we are changing the price of taking just broadband from us. Virgin Media is the only major provider able to supply broadband without a phone line because of our unique cable network and so we remain unbeatable value for money."
Not doubting you're vastly more knowledgeable than I am, but is Mr. Lathan just lying then?
Virgin aren't offering an xDSL service, they're using their fibre network? He's not lying, you're miss quoting