Here's the thing - if the manager of our club says "sixth, seventh or eighth is the best we can do", then what incentive is there for a player to join us if he's already playing at that level?
If you believe Moyes, the sole difference between Everton and Swansea is one or two league places. That's the message our manager is sending out to the footballing world.
As someone who still believes Everton are better than that, I think we shouldn't raving about Michu before he does it consistently in the Premier League, as we'd be spending money on someone who is an unknown.
I think we have a bit of money aside for a few transfers this Summer, but I think it has to be wisely spent, and splashing it on the flavour of the month could easily backfire. The "Premier League Premium" will be on Michu in August; don't be surprised to see bids approaching £10m for him if he ends the season on song.