http://www.guardian.co.uk/media/2010/jun/04/bskyb-buys-virgin-media-channels
Went from: BSkyB's Jeremy Darroch calling
"Virgin Media Television 'an attractive investment opportunity"
in June 2010
to:
Sophie Turner Laing, the managing director of entertainment, news and broadcast operations at BSkyB
It was decided that Channel One, which was rebranded from Virgin 1 in August following BSkyB's acquisition of Living TV Group for £160m in July, was too similar to Sky3, which it sits alongside as a free-to-air channel on Freeview.
BSkyB is understood to have decided to jettison Bravo, which launched as a cable channel in 1985, because it reaches a similar demographic to Sky1 but is not believed to have the same brand equity or reach.
All that in 3 months! :huh:
PULL THE OTHER ONE MURDOCH