Champions League qualification - what's the benefit??

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blue_aussie05

Player Valuation: £8m
This may seem like a bizarre question, as obviously it will give us much more money than we probably achieved in the Europa League this season, along with more exposure in Europe, which in turn would lead to the ability to attract better quality players.

However, the context of my question is in relation to the benefits of qualification if this is only achieved once every now and again. Some have argued that they'd rather be in it than not, even if we didn't qualify again for years. But I'm not so sure this really makes a difference, unless we're doing it regularly.

For example, the last time we qualified was 10 years ago, and we haven't really ever had much of a sniff since. And to be fair, we only qualified for the qualifiers last time anyway, but were unsuccessful. The draw of the Champions League (surprisingly) didn't even have a positive effect on our transfer activity that summer, as we didn't attract loads of quality signings.

Look at Spurs, who have also only qualified once but got the the QF stage. Loads more money because of it, but that was about 5 years ago now and they haven't qualified since. So what was the tangible benefit for them?

I'd love to have come 4th last season, but we only made the last 16 of the Europa League, so what chance did we have of progressing to the latter stages of a much superior competition? Also, look what the Europa did to our domestic season this year, what impact would the Champions League have had?

I suppose it's true that I'd much rather have been in the Champions League this season than the Europa League. However, ideally what we need to happen to get a substantial financial benefit, more exposure on the continent and attract better quality players, is to qualify consistently, year after year.

So...although we should make CL qualification our aim every season, is there any real benefit to qualification, if it's only done once every 10 years? Discuss....
 


Due to a new Sky deal, it's not that much anymore. It's a bit of a myth that Champions League is a heaven's door. There are plenty of teams from small leagues that qualified once and it didn't make a big difference to them (Rosenborg, Artmedia, Victoria Pilzen). And we won't be consistent contenders for top 4 if we won't get a takeover.

Of course it would be nice to see us compete with "the best", but I'd settle for Europa League as well.
 

The benefits are clear and you mention them in your post. It's an extra 20 - 30 million and the associated prestige that comes with being in the competition. A single qualification isn't going to transform a club into Bayern Munich, but not competing in the competition just underlines our status as an also-ran. Competing against the European elite would also be quite fun as well, it would certainly be more fun than finishing mid-table every single year.
 
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The idea is the following: qualify once and use the money to buy players that will guarantee you a permanent qualification in years to come, after 2-3 years of using this trick you will have a very good squad capable of not only finishing 4th, but challenging for the domestic title and cups and advancing in the champions league from going out of the group stages the first year to reaching quarters and semis and even final and even wining it.

Easier said than done but that’s the plan
 
I just don't see the point in qualifying just to say 'we've been in the Champions League!!', as the likelihood is we probably wouldn't get very far, then it'd probably be another number of years before we qualified again. Apart from the prestige of being in the competition, I really don't see what the point is.

There'd only be a financial benefit for us if we get into the group stage, and it'd be nice to see us competing with the European elite, although I don't think 'compete' would be the correct word unless we improve our starting XI and squad.
 

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