Well we seem to have a £30 million naming rights deal with Usmanov, which presumably was where we were getting some of the money to build the stadium.
Everton link
I would assume their numbers in that list is just people who have been pundits on the main sports channels, and MOTD, that have appeared over a certain number of times. Otherwise the numbers for all the clubs would be much higher.
Obviously they are trying to milk the fact he grabbed so much attention at the World Cup, especially with the goals and raising the price because of it.
It wouldn't surprise me if Davek is a WUM going for a world record for being one for the longest time ever without being outed. Surely someone couldn't be so genuinely hateful about certain things without his head exploding .