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Well, when you're talking about a general audience you kind of have to, eh?

It isn't just American sports fans, though. It's just branding. The crest is the face of the club, and while it shouldn't be the reason you support a team, it can go a long way in adding legitimacy to your product. Most Americans are plastics, anyways.

Speaking as an American, this is going to be problematic. NBC just bought rights to air Premier League matches in the US, which means 1.) There will be a lot more people watching football and a lot more exposure for all clubs, 2.) A lot of potential Everton supporters will be watching matches...

Okay you got me, I've been lurking forever. Registered when I saw this thread. Chicago here. I get a good amount of ribbing from friends when I wear my gear. But I'm tired of seeing all these ***** Chelsea shirts everywhere. BTW. converted that cute bartender. She's good to go for Monday.