The club needs to be better and pursuing every revenue means available, home or abroad both markets dictate to each other.Its interesting the assumption and definition of fans.
For most its the assumption of local lids with flares carrying a dog up and down Goodison Road - it is, but its beyond that now.
The PL sold it parochial community based football clubs to the world - to be successful now you need fans all over the world. We need a world wide fan base in a global game.
If you are the commercial dept here, you aren't worrying about the local fan, they are captured fish, with a season ticket waiting list stretchihg into 10s of thousands - you are targeting Asia, America and Africa and emerging markets, multiple commercial points and multiple platforms to cultivate, market to and sell to - before you talk about streaming/tv rights etc of the actual game.
Football is and will be increasingly consumed and commercialised over multiple paid for platforms rather then just the 50k who will go the game. You make money of 100k's instead of just your attendance in the ground and local community - why wouldn't you. The mindset will be and has to be global instead of local.
The big clubs aren't national anymore they are global - we need to be that to. Its part of the reason we've brought the likes of Grealish here.
I doubt the match going home based fans would like to be referred to as " captured fish " as you put it.
They are the backbone of the club and the club doesn't function without it.
For all intent and purpose they are The Club.
This is where there is a very firm line drawn between Our Clubs , Our league , Our fanbases and Global franchises wishing to capitalise on this product.
When the Snake 6 held clandestine meetings pissing on the rest of the league to form a Super league.
It was the fans of these clubs most notably Chelsea that started the ball rolling by marching on Stamford Bridge and demand it stopped , followed by Man Utd and the rest of the Snakes .
The last being a grovelling come down from John Henry and Captain Unfantastic Jordan Henderson, did we expect anything less from them lot ?
Never underestimate the power , the pull and the passion of the normal mainly local match going fans.
That well and truly drew the line of what this "Product to the Global brands" means.
No one other than the fans stopped this and we should never forget it.
Both aspects can and do live side by side , abroad the huge TV deals hence merchandising and exoposure is a massive part of our game now.
But without the clubs and most importantly their fans there is no
" Global Product "
They need reminding about this every so often.