New Everton Stadium - Hill Dickinson Stadium



I can't believe that I will be supporting Everton FC from this stand today. The big day has finally arrived.
 

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D410 said:

Mayor of Liverpool, Joe Anderson, has said that he hopes Liverpool City Council and Everton Football Club will be able to make an announcement on a new stadium for the club within the next few months.

Speaking to our Everton Podcast, lifelong Evertonian Anderson said that the club and the council had been working hard together in order to develop a scheme that would suit both council and club.

“We’re looking at a number of offers from the club, and we’ve made offers to them as to how we can help progress things,” said Mayor Anderson.

“There are a number of sites that we’ve been considering and we’re doing all we can.

“I’m sure that reasonably shortly there’ll be a discussion and a debate taking place between ourselves and people of the city about something that we’ve been working on.

“I’m optimistic that we’ll be able to put forward a suitable solution within the next couple of months.

“The council will work with the club to look at how we can support them, not necessarily in a financial investment in the club, but perhaps in the same way that we’ve done with Liverpool.

“We’ve invested quite a substantial amount of money around the area [of Anfield] and I’m sure Liverpool Football Club would be the first to admit that.

“We’re working with Everton and I’m confident that we’ll be able to put a proposal forward shortly.”

No Groundshare

When asked about the potential for a ground share with Liverpool Football Club, Anderson was determined that both clubs have their own proposals that are so far advanced that the idea of a share is now dead in the water.

Adding that he would have been behind such a scheme, he said, “I think it could have worked, it’s not going to work, but the thing that I want is for both clubs to be successful and have money coming out of their ears and buy the top players without worrying about a groundshare or whatever.

“But if it saves you tens of millions of pounds a year and you can work together then I would have been supportive of it.

“But it’s not going to happen. The proposals from both clubs are so far advanced now that it’s academic, so let’s move on from that.”
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In April 2014, I shared the words of Mayor Joe Anderson, who spoke with hope and conviction that Everton Football Club and the city council were working towards a solution for a long-awaited new stadium. At that time, it was still only talk: “sites being considered,” “proposals in progress,” and “optimism of an announcement within a few months.”

For many Blues, myself included, it felt like familiar territory — rumours, promises, and dashed hopes had circled the subject of a new ground for decades. Goodison Park was our fortress, but it was no secret that the club needed a new home to compete in the modern era. Still, 2014 felt like yet another moment of waiting, with uncertainty hanging over whether the dream would ever truly come to life.

Fast-forward eleven years, and today we stand on the banks of the Mersey witnessing history. Everton Football Club play their first ever game at Bramley-Moore Dock. What was once an idea, spoken in cautious optimism, has been delivered through resilience, determination, and the unwavering belief of a club and its supporters.

This new stadium is more than just steel and concrete. It carries the soul of Goodison Park, the memories of legends, and the heartbeat of generations of supporters who have lived and breathed Everton. It represents not only progress, but also continuity: a bridge between our proud past and a future filled with possibility.

There will always be a special place in every Evertonian’s heart for Goodison — its history, its atmosphere, its unique magic. But Bramley-Moore Dock is the next chapter. A world-class home that honours where we have been and points to where we are going.

For those who waited, hoped, and sometimes doubted, today is proof that dreams can be realised. This is more than just a football match; it is the start of a new era in our club’s story.

To every Evertonian: this day belongs to you. To the team: may you carry our hopes proudly in this new home. And to the future: may it be as blue as the Mersey sky.

Up the Toffees. 💙
 

davek said:
I can see Everton agreeing to a deal with the ambulance chasers that no competing 'brand' will be allowed inside or outside the stadium for the first season and then some form of Evertonisation will have to be allowed.

That's the sort of people we have running this club. Just corporate bloodsuckers who'll be trying to pay down that debt ASAP before selling us on to the next owner. Fans will be squeezed and the club will have its identity come under severe pressure. But they dont care about that. They're here for 5 years or so. Why would they be?
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It's standard practice in sports sponsorship to have "sector exclusivity", on the basis that branding partners are paying a premium. A long time ago I worked with a sports marketing agency in Asia (essentially run by a football agent) and they were hawking shirt sponsorship deals around for 2 Prem clubs. (This was around the time Emirates were taking stadium naming rights for Arsenal - I can't recall if they were the first or Reebok at Notlob were).

You would have a standard kit of parts which is what benefits they would get, and there was negotiation / flexibility around that. Some companies wanted to involve their "customers", so wanted to package competitions to win a corporate box for a day at X, etc. It really depended on the sponsor's business model.

Around this ecosystem there was a compay that used to measure sponsorship exposure. So each match would generate a ROMI (return on marketing investment) report that would provide metrics related to brand exposure, and convert to dollar value. Remember, at the time the number of games broadcast in UK was a lot less, but overseas was more, and moving towards all 380 games (which happened in the late noughties).

I saw the sponsor list that Man U had. And it was like a Yellow Pages directory of every sort of company and a lot of them nothing to do with the UK. They had an official Clock Partner - a Japanese company. I suspect they didn't pay much, but it gave them the rights to associate their brand with Man U in their markets.

The point I'm trying to make @davek is that 20 years ago clubs were way ahead of us commercially. At one stage in the early noughties our neighbours commercial revenue alone (i.e. sponsorship) was more than our total revenue (matchday, commercial and broadcast). Think about that. Meanwhile if we're paying Grealish full wages, then my Forever Blue+ membership (for the opportunitiy to bid on a ticket on one of my 2 trips to UK this season) will cover 2 minutes of his wages.

I know you have a hatred of our sponsor, but I've seen messages (that I actually have permission to share and have done with some) that say to me that we may have actuallybeen rather clever, and found a sponsor that is keen to develop with the club, and thinks it will bring revenue opportunities to them.

(And for the record, I agree with the sentiment that the HD branding is a bit OTT).
 
tommye said:
Thanks for everything Baz.
Your time, your dedication, your honesty and lack of trying to flog yourself at every opportunity, and most importantly, your absolute love of what you were doing and why you were doing it.
For us.
You were there Day 1.
You made Shoalway a name to be loved amongst blues with your love for her and her efforts.
You were there recording one of the biggest events in our clubs illustrious history, footage that generations of blues that are still to be born can watch and fall in love with all over again.
For all of the above and more, I thank you from the bottom of my big blue heart.
You, Sir, will go down as a bit of a legend for what you've done.

Now go and enjoy all it can give us in the future.

Thanks again Baz x💙x
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Mate, you don’t know what this post means to me🥺 You know how I felt about it, you shared my love and passion for this stadium.

I remember my my 1st flight, July 2021, we just got the keys, I had done a few practice runs in Crocky Park, but flying over the Mersey for the 1st time, 🫣 I was sh%*tin myself.
I proceeded to download a Marine app so I could follow our beloved Shoalway like a worried mother would track her teenage daughter at her 1st gig.
Timing her runs so I could capture live footage of the sand being pumped into the dock like a mental weirdo.

I’ve been down there nearly every single week for 4 years…..my missus has been an absolute saint with no complaints whatsoever.
Sometimes I would be sitting there at 9 o’clock at night and I’d think to myself, I’ll go and get a night shot, so I’d jump up, grab my drone and drive down to BMD to get that footage.
It’s honestly been an absolute pleasure, I’ve loved every single minute of it, even the ones where my fingers got frostbite on cold January mornings.

It was people like yourself and others on here, along with other fans on social media, YouTube etc who joined me on this journey that gave me the inspiration to see this through.
It was also my love of OUR club that made it so special for me.

Now let’s make more new everlasting memories with our kids, grandkids, parents, family and friends in our truly, outstanding world class home, on the banks of the royal blue Mersey.
Love Noggsy 💙 xxx
 

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