Everton Ticketing Changes

[davek]

Only for now. They are basically subsidising season tickets as it stands. They can maximise revenue by either increasing the cost of those or reducing the numbers and replacing with more day trip or matchday tickets.

They are American capitalists. When they’ve got a team on the pitch people want to watch, things will get more expensive.

It’s been the way of things since 1992 but Kenwright kept us in cold storage for his own ends due to his own limitations. We’ll be joining the great big Yank money-making orgy imminently.

Exactly.

The club's gone.

That's the price paid for the new stadium.

I'd advise STHs who are just hanging on at current pricing levels to enjoy their next couple of seasons - top whack, because they'll be under the cosh from then on. The club have mugged the members and they're coming for them next. Nothing surer.

 

[Drico]

That's an astute analysis. You're spot on IMO.

I agree looking at the STH situation many seem to have got a very decent deal - specially vis-a-vis members.

But this and possibly next season will be the calm before the stir even on STHs.

This facility will be sweated. No question.

I've said for years on this thread that the new owners better recognise the nature of the core support at this club and that many are hanging in there in terms of ticket purchasing and that prices should reflect that.

The danger for them, as I see it, is that if - once the new stadium novelty wears off - the club football is not improved and the team's position is not competitive again in the PL then they'll face a situation where aa lot of fans will draw a line under match attendance and just do the odd game or Everton related event like stadium tour or whatever.

Yup. In economic theory, the assumption is people act rationally. Your prognosis reflects that. If we’re still crap and prices are rocketing, rational fans will stay away. Sadly, football fans aren’t always the most rational actors. How else would one explain the decade of Goodison sell-outs we’ve just seen…

 

[davek]

Yup. In economic theory, the assumption is people act rationally. Your prognosis reflects that. If we’re still crap and prices are rocketing, rational fans will stay away. Sadly, football fans aren’t always the most rational actors. How else would one explain the decade of Goodison sell-outs we’ve just seen…

There's a point thigh where irrationality meets watching Everton or surviving in the rest of your life.

BTW, I'm not talking about the "exploit me" lot who have the cash so dont give a flying one what price tickets reach.

 

[Harryflashman]

Stop being reasonable Harry. No room for that on here.

Seriously though, as a neutral (in so far as I'm unlikely to attend a match any time soon) I don't think the season ticket costs are the issue here. It's the "per game" ticket prices which do seem on the high side, plus the annual cost of membership, given that it only gives you a "chance" of purchasing a ticket. For me, the membership fee should be a nominal amount sufficient to cover the costs of administering the system, say £10. People like me, and there must be tens of thousands of us dotted around the globe, are not going to fork out £60 pa for the right to enter a lottery once a year or less. But some may be happy to pay a tenner.

I think where the club should be focusing our cash generation is in the hospitality sector where the extra is being paid by people who can afford it. Has there been any indication on how well hospitality sales are going for next season.?

Edit. How are you doing by the way. Keeping well?

Oh I get that . I’ve said I’m happy with my lot and I also understand why others aren’t . However the club know they’ve got the ST holders in the ground every week so they may as well keep us sweet and maximise their income from the other fans .

It’s a new business model , they’re going go try and make profit where they can .

A man of your means I see you as a seat unique kinda guy

I’m All good and thanks for asking fella

 

[Drico]

There's a point thigh where irrationality meets watching Everton or surviving in the rest of your life.

BTW, I'm not talking about the "exploit me" lot who have the cash so dont give a flying one what price tickets reach.

Oh yeah, I agree. Anybody paying weekly to watch our dross over the last 30 years isn’t taxed enough. By definition they have too much money.

People who are stretching to maintain their weekly connection to the club will inevitably be forced to downgrade to an occasional matchday ticket or they’ll fall away.

The Americans are banking, almost certainly correctly, that there will be plenty to replace them.

The fanbase will inevitably change. The key question is, will the outlook on the pitch change similarly? Objectively, it has to if this change isn’t to benefit purely the Americans.

 

[Benicetoourboys]

Yup. In economic theory, the assumption is people act rationally. Your prognosis reflects that. If we’re still crap and prices are rocketing, rational fans will stay away. Sadly, football fans aren’t always the most rational actors. How else would one explain the decade of Goodison sell-outs we’ve just seen…

Love.

 

[Harryflashman]

Only for now. They are basically subsidising season tickets as it stands. They can maximise revenue by either increasing the cost of those or reducing the numbers and replacing with more day trip or matchday tickets.

They are American capitalists. When they’ve got a team on the pitch people want to watch, things will get more expensive.

It’s been the way of things since 1992 but Kenwright kept us in cold storage for his own ends due to his own limitations. We’ll be joining the great big Yank money-making orgy imminently.

It’ll start rising I suspect that but I think short term at least it’s probably got room . We’ve watched rubbish for years but it’s been relatively cheap .

I think many of us , I did at least , expect a higher hike . We’ll see gradual rises I’m sure but you can exploit the ‘casual ‘ , I know they’re proper , and keep the ST holders on side .

I’ve no doubt it’ll be a lot more in a couple of years

 

[Drico]

Love.

Insufficient taxation.

 

[Drico]

Love.

You are, of course, correct.

This “love” is economically irrational. This is what the Americans are betting on continuing with only minor attrition.

 

[Drico]

Oh I get that . I’ve said I’m happy with my lot and I also understand why others aren’t . However the club know they’ve got the ST holders in the ground every week so they may as well keep us sweet and maximise their income from the other fans .

It’s a new business model , they’re going go try and make profit where they can .

A man of your means I see you as a seat unique kinda guy

I’m All good and thanks for asking fella

To be fair, Seat Unique seems to be appealing to those of us abroad who can only make the odd game. Certainly, when you take into account the membership fee, ticket price, and no guarantee of landing a seat, this option seems pretty reasonable for the fly-ins.

 

[Harryflashman]

To be fair, Seat Unique seems to be appealing to those of us abroad who can only make the odd game. Certainly, when you take into account the membership fee, ticket price, and no guarantee of landing a seat, this option seems pretty reasonable for the fly-ins.

Yeah I think as an overseas fan or an out of towner with a few quid it feels like no brainer

 

[DavenBlue]

I take the point on board, but I disagree.

As we all know, the game by game ticket is where the club makes its money, not season tickets, and that's consistent across the league

There isn't much more room to maneuver in terms of season ticket costs, when you compare ours to say Liverpool, whose both demand and product, is significantly higher.

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I don't see how much more people think the season tickets can climb from where they are now. The single ticket is now a compatible to the season ticket game by game price. Clearly the club has sold much less season tickets than it could have done, to offset the cheaper season ticket cost. Essentially those buying game by game are subsiding season ticket holders.

Liverpool have a much lower % of ST holders compared to their capacity though which is also worth considering. I think it's something like 44% whilst we are up towards 80% (maybe higher). So they have an even greater % subsidising these season tickets.

More relevant to the chance of a future increase is to look at the differential or discount on offer. An adult match-day ticket for the main stand appears to be £61 which works out at £1,159 a season so a season ticket at the £904 is a 22% discount. Anfield Road match-day ticket is £50 or £950 a season so a ST at £817 is a 14% discount.

Using the Lower East at Bramley Moore as an example. The CAT B (assuming this will be 75% of the games) match-day ticket is going to be £70 by the looks of it or the equivalent of £1,330 a season versus a season ticket price of £880. That's a discount of 34%. Most clubs are probably looking to discount season tickets in the region of 20% to 25%. So I'd expect Lower East to be more like £1,000 soon. It still works out at a decent discount of £53 vs £70 and most fans will still renew but it will certainly force some out.

I'd also expect to see something like Man City are currently undertaking in terms of trying to reduce that overall ST % of capacity. I.e. if some ST holders don't renew, then we won't pass that seat on to somebody on the waiting list who can pay the equivalent of £53 a game. It will become a members seat in the ballot for somebody to pay the £70.

 

[Drico]

Yeah I think as an overseas fan or an out of towner with a few quid it feels like no brainer

Well, compare to the standard match ticket. Some Seat Unique tickets land at £150. Now, the standard matchday tickets are about £70 and you need membership for another, what, £60? With no guarantee of getting your ticket!

Seat Unique seems a no-brainer (unless I’m missing some finer points…).

 

[Harryflashman]

Well, compare to the standard match ticket. Some Seat Unique tickets land at £150. Now, the standard matchday tickets are about £70 and you need membership for another, what, £60? With no guarantee of getting your ticket!

Seat Unique seems a no-brainer (unless I’m missing some finer points…).

Exactly

Plus as an irregular visitor your booking your trip on spec but seat unique, seems to me anyway , to remove the risk element .

It’s the regular match going fan without a season ticket that seems to be getting the crappy end of the stick

 

[DavenBlue]

Well, compare to the standard match ticket. Some Seat Unique tickets land at £150. Now, the standard matchday tickets are about £70 and you need membership for another, what, £60? With no guarantee of getting your ticket!

Seat Unique seems a no-brainer (unless I’m missing some finer points…).

There is the SportsBreak site to. You get the hotel through them as well and the seats are either Upper South or Upper West. Not sure how it compares to booking a ticket through Seat Unique and accommodation (if you need it) separately though.