The club could have kept the ticket prices at around 50-60 quid a game and took the hit on about 2m revenue a year - hardly a game changer amount.
You put yourself in the ballot together but they all have to be forever blue plus members.
Harryflashman
Player Valuation: £60m
I’m not defending them but they’re not going to when they know they can have the £2m with demand for more .
They seem to have tread more carefully with season ticket holders and from Business point of view that probably makes sense as well . Not least keeping them onside
It looks to me like there are two opinions.
Season ticket holders generally ok with the increases in their prices, so far, but members not, with the match by match ticket prices, the introduction of a third pricing category and the increase in membership fees.
What happens next will be interesting. The members prices set for this season have created a wide enough differential that the club can increase season ticket prices for next season fairly drastically whilst still pointing to a decent discount vs the general admission equivalent.
The move to a ballot system is also interesting. The club say it's to make it fairer which may be the case. But, what it also does is give the club absolute clarity on demand and they will know, with confidence, by the end of this season how many ST holders they can afford to price out of one for next season whilst still putting a bum on the seat.
Alanbileysfeathercut
Player Valuation: £80m
Remember a time when broadcasting fees were enough to keep PL clubs happy
davek
Player Valuation: £150m
That's an astute analysis. You're spot on IMO.
I agree looking at the STH situation many seem to have got a very decent deal - specially vis-a-vis members.
But this and possibly next season will be the calm before the stir even on STHs.
This facility will be sweated. No question.
I've said for years on this thread that the new owners better recognise the nature of the core support at this club and that many are hanging in there in terms of ticket purchasing and that prices should reflect that.
The danger for them, as I see it, is that if - once the new stadium novelty wears off - the club football is not improved and the team's position is not competitive again in the PL then they'll face a situation where aa lot of fans will draw a line under match attendance and just do the odd game or Everton related event like stadium tour or whatever.
Benicetoourboys
Player Valuation: £6m
Season Ticket holders will continue to go though, no matter what, that's why its cheaper for us over a season - its a reward for loyalty.
I know it will get more expensive for everyone, but we wanted a new stadium & top players.
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I take the point on board, but I disagree.
As we all know, the game by game ticket is where the club makes its money, not season tickets, and that's consistent across the league
There isn't much more room to maneuver in terms of season ticket costs, when you compare ours to say Liverpool, whose both demand and product, is significantly higher.
I don't see how much more people think the season tickets can climb from where they are now. The single ticket is now a compatible to the season ticket game by game price. Clearly the club has sold much less season tickets than it could have done, to offset the cheaper season ticket cost. Essentially those buying game by game are subsiding season ticket holders.
davek
Player Valuation: £150m
Yes, they will. But the demographic will change from local 'legacy' fans to corporate packages. And those corporates are not the type who will stick by the club through thick and thin.
There's danger to all this for the organisation.
davek
Player Valuation: £150m
Agree with most of that, especially the (relative) subsidisation of STHs by members.
But ST prices will rise. Maybe not exponentially but steadily, and with big spikes now and again. The next big spike will be next season for Liverpool and Everton. The level of spending at Liverpool will be used to push prices up into Anfield, and Everton will follow suit with the justification that ST prices had been held down for a season (or maybe two).
Alanbileysfeathercut
Player Valuation: £80m
My point exactly dave.
£60+ for absolute pish..
davek
Player Valuation: £150m
There's a lot of bad blood going to come out of stunts like this.
It's just hard faced. Rewarding long suffering and loyal fans with some early kicks in the balls.
It's a very good thought!! Data driven would maybe be a good sign that we are getting a more commercially savvy group in to run us. Time will tell how effective it is and wheter in the long run the potential that we are selling out will be worth it.
Drico
Player Valuation: £60m
Only for now. They are basically subsidising season tickets as it stands. They can maximise revenue by either increasing the cost of those or reducing the numbers and replacing with more day trip or matchday tickets.
They are American capitalists. When they’ve got a team on the pitch people want to watch, things will get more expensive.
It’s been the way of things since 1992 but Kenwright kept us in cold storage for his own ends due to his own limitations. We’ll be joining the great big Yank money-making orgy imminently.
Barnfred 55
Player Valuation: £80m
Stop being reasonable Harry. No room for that on here.
Seriously though, as a neutral (in so far as I'm unlikely to attend a match any time soon) I don't think the season ticket costs are the issue here. It's the "per game" ticket prices which do seem on the high side, plus the annual cost of membership, given that it only gives you a "chance" of purchasing a ticket. For me, the membership fee should be a nominal amount sufficient to cover the costs of administering the system, say £10. People like me, and there must be tens of thousands of us dotted around the globe, are not going to fork out £60 pa for the right to enter a lottery once a year or less. But some may be happy to pay a tenner.
I think where the club should be focusing our cash generation is in the hospitality sector where the extra is being paid by people who can afford it. Has there been any indication on how well hospitality sales are going for next season.?
Edit. How are you doing by the way. Keeping well?
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