Tipp blue
If I agreed with you, we’d both be wrong.
It would have been easy for the club to give away more than 1 jersey and to have had the full squad there for an hour or two, sign a few jerseys after all they were playing port vale in the evening at the ground.. make an event out of opening our flagship store.Call it a soft launch or whatever you want: I wouldn't call it a successful launch. The stock is hardly there to buy, no giveaways/promotions apart from a first in the door away shirt, no Everton player / personage on hand to mark the occasion, and - most worrying of all - the two levels are apparently cut off and therefore denied access to the disabled.
You'd think that most of that would have been spot on.