Ron Burgundy
Player Valuation: £15m
Everton (and other Premier League clubs) can “sell” their women’s team to a company they themselves own to generate accounting profit that counts under PSR (Profit & Sustainability Rules).
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How it works
Clubs like Chelsea have already done this: their women’s team was transferred from the club to its own parent company, generating a large “profit on disposal” that helped them stay within PSR limits .
Finance experts have noted that Everton created a new company for their women's setup and may be preparing to do the same — selling it internally at "fair market value" to manufacture a tidy profit for PSR purposes .
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Why clubs do it
PSR loophole: Transfers between legal entities within the same ownership group are recorded as profit — even if actual ownership hasn't changed — which can be used to offset losses .
Everton could value their women’s team at £60–65 million, based on revenue and valuation multiples similar to Chelsea’s deal, generating that amount in "pure profit" for the men's club balance sheet .
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Is it legal?
Yes — as long as the transaction is done at fair market value and complies with Premier League APT (Associated Party Transaction) rules. The Premier League monitors these, but there’s currently no rule preventing such internal asset transfers .
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The broader context
Strategic move: Everton are moving the women’s team into Goodison Park (the highest‑capacity stadium dedicated to women’s football in the UK), boosting their brand and ticket revenue .
Financial prudence: The men’s club has had heavy losses and PSR penalties recently — using this accounting trick buys breathing room and avoids forced player sales or budget cuts.
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Bottom line
Yes — legally, Everton FC can internally restructure and transfer ownership of their women's team to create a PSR-friendly profit. Doing so doesn’t change actual control or daily operations but offers a useful accounting boost. This tactic has precedent (e.g., Chelsea, potentially Aston Villa), and Everton seem to be following a similar path.
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How it worksClubs like Chelsea have already done this: their women’s team was transferred from the club to its own parent company, generating a large “profit on disposal” that helped them stay within PSR limits .
Finance experts have noted that Everton created a new company for their women's setup and may be preparing to do the same — selling it internally at "fair market value" to manufacture a tidy profit for PSR purposes .
---
Why clubs do it
PSR loophole: Transfers between legal entities within the same ownership group are recorded as profit — even if actual ownership hasn't changed — which can be used to offset losses .
Everton could value their women’s team at £60–65 million, based on revenue and valuation multiples similar to Chelsea’s deal, generating that amount in "pure profit" for the men's club balance sheet .
---
Is it legal?
Yes — as long as the transaction is done at fair market value and complies with Premier League APT (Associated Party Transaction) rules. The Premier League monitors these, but there’s currently no rule preventing such internal asset transfers .
---
The broader context
Strategic move: Everton are moving the women’s team into Goodison Park (the highest‑capacity stadium dedicated to women’s football in the UK), boosting their brand and ticket revenue .
Financial prudence: The men’s club has had heavy losses and PSR penalties recently — using this accounting trick buys breathing room and avoids forced player sales or budget cuts.
---
Bottom line
Yes — legally, Everton FC can internally restructure and transfer ownership of their women's team to create a PSR-friendly profit. Doing so doesn’t change actual control or daily operations but offers a useful accounting boost. This tactic has precedent (e.g., Chelsea, potentially Aston Villa), and Everton seem to be following a similar path.
