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Thanks folks. I've just shared a thread below which pulls together FAQs;

GrandOldTeam

Thread 'Advertising on Grand Old Team – FAQ'

Advertising on Grand Old Team – FAQ​


We know ads can be a pain, but they help keep Grand Old Team running — funding our hosting and development so we can remain a free and independent platform for Evertonians.

To keep things transparent, here’s how advertising works on the site:


Who manages the ads on Grand Old Team?​


All adverts you see are managed and delivered by GRV Media, our trusted advertising partner. They work with major, industry-standard ad networks — the same ones used across much of the internet, including Google and other programmatic...
 
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Norwegian Cow said:
Ads getting a bit too much now. This popping up every time i load a new page and covering most of the page.View attachment 314837
Click to expand...

Thanks the ones at the bottom aren't meant to expand beyond the usual, sometimes a glitch/rogue ad unit creeps in. I'll flag.

Thomasc said:
On an Everton forum, seriously?
Click to expand...

That's the thread about Liverpool footballer Ben Doak.

Read the pinned thread;

GrandOldTeam

Thread 'Advertising on Grand Old Team – FAQ'

Advertising on Grand Old Team – FAQ​


We know ads can be a pain, but they help keep Grand Old Team running — funding our hosting and development so we can remain a free and independent platform for Evertonians.

To keep things transparent, here’s how advertising works on the site:


Who manages the ads on Grand Old Team?​


All adverts you see are managed and delivered by GRV Media, our trusted advertising partner. They work with major, industry-standard ad networks — the same ones used across much of the internet, including Google and other programmatic...

Including ones from rival clubs?!​


The reason this can happen is because ads are not manually chosen by us, and we don’t sell ad space directly to brands. Instead, GRV Media uses programmatic advertising networks (like Google Ads) that automatically serve ads based on your browsing activity, interests, and cookies stored in your browser.

These systems try to show you what they think you might engage with — and that could include:
  • Items you’ve recently searched for
  • Sites you’ve recently visited (yes, even rivals!)
  • General sports or football-related ads if that's your online interest
  • Popular or high-bidding advertisers targeting football content in general
So if you’ve recently visited a rival club’s website, ticketing page, or merch store — even just out of curiosity — their ads might follow you to Grand Old Team.

In addition, some advertisers can target websites contextually. That means they choose to show ads on pages or sites that mention specific keywords, topics, or categories.

So, for example:
  • A gym company might target pages with keywords like Everton, Premier League, or match thread
  • A club like Liverpool FC (or its agency) might run a campaign targeting any football-related content in Liverpool, which could include Grand Old Team, even if it’s about Everton
  • Sports retailers might target common terms like football kits, fixtures, or transfers
This is different from personalised ads, which are based on your own browsing history. Contextual ads are based on the content of the page you're on.

We don’t sell or offer access to our content keywords directly — but ad networks (like Google Ads) often scan publicly visible pages (like our forum threads) and categorise them for targeting purposes.
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GrandOldTeam said:
Thanks the ones at the bottom aren't meant to expand beyond the usual, sometimes a glitch/rogue ad unit creeps in. I'll flag.



That's the thread about Liverpool footballer Ben Doak.

Read the pinned thread;

GrandOldTeam

Thread 'Advertising on Grand Old Team – FAQ'

Advertising on Grand Old Team – FAQ​


We know ads can be a pain, but they help keep Grand Old Team running — funding our hosting and development so we can remain a free and independent platform for Evertonians.

To keep things transparent, here’s how advertising works on the site:


Who manages the ads on Grand Old Team?​


All adverts you see are managed and delivered by GRV Media, our trusted advertising partner. They work with major, industry-standard ad networks — the same ones used across much of the internet, including Google and other programmatic...
Click to expand...

Sorry boss, hadn’t seen that
 
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