No it doesn't change people's minds, and it's completely hypocritical. What passes as supposed "feminism" where female pundits, who are all miraculously attractive. There are plenty of women, who know a lot about game, yet if they don't look like models they aren't in with a chance. Allowing people involved in executing journalists and homosexuals own clubs, while preaching morality is a tad hypocritical. Carragher spat on a child, Rio Ferdinand openly expressed homophobic beliefs and there still isn't any openly gay player in Premier League, despite all this "tolerance". Going to gulf countries to play games for money, where homosexuality is banned and women have no rights, while claiming to care about women's rights is hypocritical. There's no morality in modern game, Everton are now trying to exclude working class fans and sponge as much money from fans, while claiming to be people's club. If your not going to practice what you preach, don't preach simple as.