This was inevitable, unfortunately. I expect my season ticket will cost close to a K in a few years. It's just the way the game has gone. We're coustmers to be exploited. So be it, but if I'm a coustmer, then I will demand value for my money and I will be far less forgiving to consistently bad form, incompetence, and general mismanagement from the club. The clubs hierarchy don't get to be utterly ruthless in their exploitation of us but then ask for patience and understanding when things are rough.