New Everton Stadium - Hill Dickinson Stadium



Going from previous history, they wouldn’t have thought of it.

They’d have gone with the company that one of their mates runs/works for, and offered them a huge mate’s rate discount.
But this isn’t the same ownership, so we aren’t sure why they made the choice they did. But if there was queue of blue chip company’s offering more money, they would have taken it.
 
I think anybody who is truly against this needs to give their heads a wobble. For those that are against sponsorship totally, may I remind you that we have a circa £300m stadium overspend that needs paying for. I think it's unfair to unload all of this on fee paying fans which is the alternative.

As regards the sponsors, a 100 years ago Liverpool was a major trading, commercial and financial hub on a global scale, and it's importance has gradually wained to the extent that there are few if any important businesses still based here. Hill Dicks are probably the only local business who have bucked that trend and are a real success story for the City of Liverpool. Having them as the first sponsors of our new stadium really fits with our ethos of being a local club. Their origins are In maritime law and with our stadium positioned as it is in the centre of our docklands it just fits.

I'd much rather HD as a sponsor than some random brand with no links to the city. For me it's an inspired move by our new owners and gives me hope that they may actually get us, especially coming right on top of the news that our Ladies will be playing at Goodison.
 

X awash with people claiming they’d take less money for a cooler name.

If we buy a £50m striker on a 5 year deal, Hill and Dicky cover the annual amortisation in full. Then we can buy another identical player in 2030 and they cover that too.

If we’d taken £5mill a year to be called the Microsoft Arena, we could have bought a new shiny Beto.
 
Not ars*d about the name. it's just corporate stuff that will always be the norm, especially with new stadiums. Fans can keep calling it BMD if they want. Hill Dickinson is just a name, it's not punishable by death if people don't want to call it that.

It could have been anything really, Lidl Arena, Boots Bowl, The Al Jezeera megalo'dome, The Bet365 Stadium.
 

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