Hill Dickinson Stadium

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Its better than a betting sponsor, gulf state airline or advertising countries with dubious human rights records.

A local brand with a respectable history.

Dont be scared of the dick now lads
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I wish I was gullible enough to believe the club spin that 'could be up to £10m' actually means £10m a year.

It's nowhere near that figure. HD revenue is only £140m a year.

If it was such a great deal, why has the fella in charge of commercial just been booted out?
 
….bit ignorant, its a footy forum not a report for Whitehall, I’d have thought posters knew what was meant.
Excuse me chief, we've got legalese sponsorship involved now, everything needs to be above board and ship shape. Perukes in the club shop coming soon...
 

I wish I was gullible enough to believe the club spin that 'could be up to £10m' actually means £10m a year.

It's nowhere near that figure. HD revenue is only £140m a year.

If it was such a great deal, why has the fella in charge of commercial just been booted out?
If their revenue is 140m per year and they pay us 10m per year how much do you think their revenue will be in 2 years time?
They will be have global exposure, the PL is aired in about 100 countries around the world.

How many more people just in the UK know about them today than they did yesterday? Over a few million people just in 24 hours of announcing it.
Sky has millions of viewers per day.

Their business grows because of Everton and Everton grow because of their naming rights deal.
 
Image, perception, less ridicule , better sounding ‘name’ ? I am playing Devils advocate here to a certain extent . My instinct when I first heard was ‘o no ‘ not as arsed now but would like to see finer details of what we are getting in payment exactly
I don't think image and perception are a thing here though. I don't look at Arsenal or Man City more favourably because of who sponsors their ground. Plenty of clubs don't even have ground sponsors (or obvious ones anyway).

The fun part as we (the fans) can call it whatever we want and that will be what sticks.
 
can almost see it now, players lining up in the tunnel, as they look up to see what invites them into a world class stadium. Might it be something similar to Old Trafford: the theatre of dreams, this is Anfield, welcome to Goodison Park? and then they see it

‘Welcome to the Hill Dickinson Stadium’
 

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