It will be circumstances that decides which way this will go. A lot will depend on how the club as a whole develop over the next 2-3 years.I would have thought remodelling the ground and reducing its capacity and improving sight lines would be the way to go.
Do the women’s team need a 39k stadium ? It would be better in a refurbished 25k GP with better comfort and facilities in my view
Just an opinion
Scenario 1; (Hopefully!) Men's team go from strength to strength, challenging for Europe places and domestic cups, always filling Bramley Moore, womens team getting regularly towards 10,000 and becoming one of the big boys (actually big girls) in the WSL, Friedkin Group are popular within the fanbase. The club will be ambitious to expand and develop further.
Scenario 2 (Depressing but possible); We are Everton so we cannot rule out the following; Mens team continue to struggle, languishing in the lower reaches of the Premier League, sturgid football, Bramley Moore starts to show empty spaces, unrest increases, no progress with the womens team which consistently attracts less than 5,000, Goodison looking increasingly unviable, Friedkin group reluctant to splash out what is REALLY needed, gets booed and vitriol towards them online shoots through the roof. Goodison gets knocked down and Friedkin group are looking for a way out. Fan headlocks Mr. Friedkin in a rare visit to BM.