Personally I don't get why people think the name's so awful. We knew that the naming rights were to be sold. What would have been a better option ? Qatar Airways ??? I don't think so. We've had gambling companies on our shirts, for godsake.
I'm good with it. I quite like the parochialism of the name. I really like the fact that we've done a deal with a Liverpool based company. I'm relieved that we've not sold our soul to a multinational corporation.
Hill Dickinson aren't some...