OK I agree that £50 million was substantionaly overstating the amount. The real point was that it seems to be rather amateur that a multimillion pound organisation shuts down its online store a month before the FA cup final.
There is a message saying the new online store will open soon rather...
Worldwide nearly 500 million people watched last years FA Cup final.
Lets say just 1% of this year's viewers want to buy an official Everton product. That's 5 million customers.
Lets say that the average spend is £10. That's £50 million.
This is a chance for Everton to create massive new...