If you told me before the season started that we would finish with double the points of the relegated teams, and above Manchester United and Tottenham Hotspur, I'd be thinking did we qualify for the Europa League or the Champion's League. Funny...
Castore pay us more than anyone in our history to produce our kits - not good enough
Dickson Hill (potentially) paying top whack for stadium naming rights - not good enough
Kick paying us the most money on the table for shirt sleeve sponsor - not...
Well, my first thought when I heard was 'I hate this'.
Now I've had time to think about it....I still hate it.
A price we have to pay for some money I suppose, but it's an ugly, souless name to me.
You have to remember the Bayer Leverkusen one is dodgy as well because the Bayer company own the team as well as sponsoring the stadium.
I think it’s decent money, nice that it’s a local firm, I just wish the name didn’t have the word...
Honestly, think UEFA should tell both of these there not coming into the CL.
It's like a bouncer looking the other way whilst someone in khaki shorts and New Balance walks into a club.